OK, so it's true caffeine is a stimulant, but that's not what I mean... Have you noticed how the economy or various versions of stimulus packages have taken over the advertising campaigns for nearly every industry sector? Well, here's a quirky example of how coffee is joining this ride...
I think this "trade in" type idea is an excellent benefit to offer loyal customers at a small coffee shop. I'm not sure how it would work for say, Starbucks, but think it could be great for a local shop.
I can visualize this local shop alerting the regulars that if they turn in their Starbucks cup (or any other competitor) they will get one of their branded mugs free. Or, get a free drink plus a special discount card for 10% off every drink for a year. Or something similar.
Either way, it's a marketing gimmick that just may work for them!
Happy sipping,
Currently Caffeinated, Dee
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